WHAT WE DO

At Openfield, we create and amplify emotional experiences to achieve brand objectives. We do this using sponsorship, brand experiences and CSI.

WHO WE ARE

We are a group of passionate marketers, specialising in sponsorship, brand experiences and corporate social investment. Collectively we have more than 100 years of experience. We total 50 in number and are one of the most awarded agencies in our field. We are a majority black owned, Level 1 BBBEE certified entity, which is focused on meeting client objectives in the most efficient way.

WHY WE DO IT

We know that emotional bonds govern the behaviour of people towards brands and consumers respond more positively to brands who know how to connect with them in ways that matter via something they’re passionate about. At Openfield we make that happen in a way that’s personally relevant and memorable to the consumer and that achieves the brand’s objectives.

WHERE WE DO IT

In South Africa we have offices in Johannesburg and Cape Town and an affiliate in Durban. Further afield we can operate in 15 African countries, plus we also have access to three sponsorship, experiential and event networks worldwide.

SOME OF OUR CLIENTS

  • Free Sprite Showers – meeting a consumer need

Capturing Consumer Attention

November 9th, 2016|Comments Off on Capturing Consumer Attention

  • Currie Cup winners 2016 - Cheetahs

DirectAxis appoints Openfield to manage sponsorship of the iconic Currie Cup

October 27th, 2016|Comments Off on DirectAxis appoints Openfield to manage sponsorship of the iconic Currie Cup

  • Openfield new Commercial Agent of Sport Science Institute

Sport Science Institute of South Africa moves forward with Openfield as new commercial agent

October 11th, 2016|Comments Off on Sport Science Institute of South Africa moves forward with Openfield as new commercial agent

  • Castle Lager appoints Openfield as its Sponsorship Agency

Castle Lager appoints Openfield as its Sponsorship Agency

June 23rd, 2016|Comments Off on Castle Lager appoints Openfield as its Sponsorship Agency