Loeries Design: Photography Craft Awarded for Vodacom Durban July

1000 709 Openfield

The Loeries Awards, that awards the best in brand communications across Africa and the Middle East, has awarded a craft certificate has been awarded to Vodacom and Openfield Marketing Johannesburg for Once Upon an African Future in the Design Crafts – Photography category.

For the 2019 Vodacom Durban July, Vodacom embraced the theme “African Stars” and envisioned a creative direction Once Upon an African Future.

The Kenyan-based, world renown Afrofuturist, photographer and graphic artist, Osborne Macharia and his creative partner Kevin Abraham took on the task of bringing South Africa’s most prestigious and oldest horse racing event into an African inspired vision into the future for Vodacom’s sponsorship materials and marketing campaign.

Learn more about the inspiration, collaboration and vision behind Once Upon an African Future by watching the video, Vodacom Durban July – Artist Story with Osborne Macharia

VIDEO: Vodacom Durban July – Artist Story with Osborne Macharia
https://youtu.be/Ad9AQv97fEA