Build the Engen brand in the hearts and minds of South African communities via football.
Openfield co-created and developed a youth soccer platform known as the Engen Knockout Challenge and oversaw the entire event implementation from the regional club events to the Champ of Champs event featuring all the regional winners.In addition, we formulated and delivered a strong PR campaign to enforce the brand image objectives. Via a unique host club model we were able to create the
most comprehensive youth development tournament in SA to unearth future PSL
and Bafana Bafana talent. The concept aimed to make youth aware of the opportunity that was presented to them, that the tournament could provide the platform for long term success. Combining this with Engen’s narrative of the journey, it was a perfect fit.