Engen Youth Programme


The annual event is an opportunity for young people to develop their skills. Running for 14 years, the Engen Knockout Challenge and the Engen Champ of Champs is an U17 Youth Football Tournament staged across 5 Regions in South Africa.


Build the Engen brand in the hearts and minds of South African communities via football.


Openfield co-created and developed a youth soccer platform known as the Engen Knockout Challenge and oversaw the entire event implementation from the regional club events to the Champ of Champs event featuring all the regional winners.In addition, we formulated and delivered a strong PR campaign to enforce the brand image objectives. Via a unique host club model we were able to create the most comprehensive youth development tournament in SA to unearth future PSL and Bafana Bafana talent.

The concept aimed to make youth aware of the opportunity that was presented to them, that the tournament could provide the platform for long term success. Combining this with Engen’s narrative of the journey, it was a perfect fit.


  • R12M worth of media and public relations exposure for Engen
  • Engen is seen as Number 1 in Soccer Youth Development