To encourage charitable giving via The Player Foundation and amplify branded content for sponsors of the Gary Player Invitational.
Openfield is the regional representative of Black Knight International who owns the Gary Player Invitational series of charitable golf events which take place in Abu Dhabi, USA, UK, China and SA.
Openfield is responsible for all aspects of managing and staging the GPI in each of these countries, part of which involves rights commercialisation, event management, media and PR, sponsorship sales and servicing and TV negotiations (local broadcast and international distribution).
Promote the cause-related element underpinning the event – The Player Foundation
Generate media exposure for partnership between sponsors and the Gary Player Invitational.
R 80 MILLION Total Media exposure across Abu Dhabi, Europe, United States and South Africa over the last 20 years.
- 1.4 billion Audience reach
- Abu Dhabi 307 000 000
- Europe 389 617 606
- United States 352 200 000
- South Africa 340 748 673
- Includes the 300M reach of Golfing World syndication