SUN MET 2017

The Sun Met is South Africa’s oldest horse race and Cape Town’s most anticipated social event,  which takes place on the last weekend of January annually at Kenilworth Race Track.

OUR MISSION

To create brand association and appeal for Sun International of their new sponsorship of the Met.

OUR SOLUTION

We created and leveraged unique PR and social media angles. We sourced and scripted content for relevant influencers to showcase the “Decades of Glamour” event theme.

RESULTS