The Old Mutual Two Oceans Marathon is a 56km Ultra Marathon that takes place annually on the Easter Weekend in Cape Town. It also consists of a 21km half marathon, two Trail Running events, Fun Runs and the International Friendship Run, all of which make it the biggest running event in Africa, attracting over 35 000 entrants in total. With its breathtaking route and unrivalled atmosphere, it is dubbed “the world’s most beautiful marathon.”
Generate sustainable sponsorship revenue, assist in building the TOM brand and enhancing the event experience through the implementation of a revised commercial structure.
Audited the sponsorship inventory to create a revised commercial framework that delivers a tighter network of sponsors making a meaningful financial contribution and receiving a well-defined return.