VODACOM SUPER RUGBY 2019

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OUR ROLE

To leverage Vodacom’s sponsorship properties. This includes sponsorship strategy and management, public relations, hospitality management, influencer marketing, creating brand experiences over the duration of the sponsorship and assisting on the digital strategy and providing input into all social media amplification while showcasing the partnerships with both MARVEL and the Childhood Cancer Foundation South Africa (CHOC).

OUR SOLUTION

Collaboration between Vodacom Super Rugby sponsorship and Marvel, as a vehicle to drive brand love and collaboration with CHOC to make a difference.

RESULTS

Successful partnership with Marvel
  • 4 uniquely designed team jerseys
Vodacom Super Rugby specific jersey retail deal
  • Sales increased 21% YOY
  • 2000 jerseys given away
Awards – Vodacom Super Rugby 2019
  • Silver Loerie – Vodacom Film Branded Content, Chat n Bietjie Ball.
  • Best sponsorship of an Event or Competition – Sports Industry awards 2020
  • Campaign of the year for the Vodacom and Marvel partnership – Sports Industry Awards 2020
CHOC Foundation
  • Successfully raised R1 million
Digital and Social Media
  • 92 904 468 million OTS (32% higher than objective)
Media Exposure
  • 115% YOY increase on television exposure