VODACOM SUPER RUGBY

2017 JERSEY LAUNCH

Vodacom Super Rugby 2017 Jersey Launch

As Super Rugby title sponsors, Vodacom identified the opportunity to be the first to reveal each of South Africa’s 6 rugby franchises’ new jerseys for 2017

OUR MISSION

Encourage rugby fan engagement on social media via the 2017 Vodacom Super Rugby jersey launch.

OUR SOLUTION

Vodacom’s Rugby’s Twitter handle, @VodacomRugga, used a tool called Blue Robot which gave fans the opportunity to opt in to receive custom made images of their favourite team’s Vodacom Super Rugby jersey at the exact moment it was officially released.

RESULTS