OUR ROLE
Conceptualisation and Execution.
OUR SOLUTION
Vodacom Red treated a number of their loyal subscribers to a money-can’t buy experience, for a curated shopping experience in association with SA Fashion Week. SA Fashion Week annually hosts the SA Fashion Week Designer Pop Up Shop, where designers from around South Africa are given a platform to sell their ready-to-wear collections to the public.
The RED guests were transferred in luxury vehicles to a private shopping experience where they met with their own personal stylist who assisted them to select a number of ensembles from various collections, settling with their Vodacom RED vouchers.
The event was held at the Mall of Africa from 26 to 28 November 2020.
