250 Vodacom RED and Samsung clients, media, and local celebrities were treated to a money-can’t-buy music and fashion extravaganza including a live performance by J’Something and the unveiling of a breath-taking 30-garment collection by Gert-Johan Coetzee. Wearing grand feather hats, dresses in hues of liquid gold and showstopping trains which mirror a highveld sunset, the collection spoke to the rich symbolism behind the sunflower against the African sunset to emphasize the importance of always following the sun in pursuit of great horizons.
Over 6000 users were reached through the digital sign-up campaign with 6275 engagements.
Guests who attended were able to get a Front Row special contract, which was only redeemable at Vodacom World.
OUR MISSION
Create a RED VIP Signature Experience in collaboration with Samsung and “Friend of RED”, Gert Johan Coetzee to launch the new Samsung Z-flip 4/Z-fold 4 devices. Incorporate J’Something to further leverage Vodacom RED’s partnership with Indoor by J’Something
OUR SOLUTION
In a never-seen-before showcase, loyal Vodacom RED and Samsung clients were treated to a Front Row experience as celebrated South African designer, Gert Johan Coetzee launched his Spring/Summer collection to beats created by female superstar Lerato Kganyago. The evening was hosted by the talented musician, J’Something.
RESULTS
Black Panther became the highest grossing film in South African history
Over 800 Guests were hosted at the exclusive blue carpet Premiere with international talent Lupita Nyong’o, Danai Gurira, Dr. John Kani, Athandwa Kani and Connie Chiume
36 Media round table press junket interviews
51 Media broadcast press junket interviews
Management of 5 Black Panther cast members, 5 Talent Handlers, 6 Groomers, 7 close protection officers and security drivers.