The Challange
- Leverage the reach and impact of the J.P. Morgan Corporate Challenge®, its charity, and important clients
- Assist in structuring and securing of race sponsors and media to enhance race exposure
- Engage and communicate with residents’ associations in order to ensure positive perceptions within the race route communities
- Engage, manage and co-ordinate race entertainment and celebrity participation to enhance client and participant experience and drive relevant publicity
- Identify and create opportunities to profile J.P. Morgan clients to further strengthen relationships
Our Solution
- Openfield developed a strong communication strategy that ensured that the residents are well informed of the temporary road closures in the densely populated urban area
- Over the years we have minimized the complaints from the residents by 80%.
- We built a positive positioning and profile for the 16th J.P. Morgan Corporate Challenge®
- Generated newsworthy and quality content pre, during and post the J.P. Morgan Corporate Challenge® ensuring that key messages were communicated
- Generated content for internal and external communication platforms for the J.P. Morgan Corporate Challenge®
Our Role
Openfield manage all aspects of resident communication and media management for the J.P. Morgan Corporate Challenge®.
RESULTS
Over the past 16 years that we have worked on this campaign more than R21, 5 million rand of unsolicited media coverage has been generated for the J.P. Morgan Corporate Challenge® event.