Talks4Success is a free registration-based motivational campaign aimed at students at tertiary institutions across South Africa. A platform that aims to motivate and inspire marginalized young South Africans to achieve.
OUR ROLE
To differentiate and improve Nedbank brand relevance and appeal.
OUR SOLUTION
We conceptualized and created a youth engagement platform that could inspire young people to achieve success. We created the Nedbank Talks4Success platform, a free registration-based experience. The concept was to have successful young entrepreneurs that the youth could connect with – tell their success stories in their words in a live environment. The participants could also do aptitude tests thereby not only getting a serious dose of motivation but also guidance courtesy of Nedbank.
RESULTS
- Reached 20,000 Young South Africans
- Voted Coolest Socially Conscious Campaign By Students