As official global partners of the UEFA Champions League, Nissan brings the most prestigious club competition in the world to South Africa
OUR MISSION
To deliver a disruptive, tangible consumer engagement for Nissan around their UEFA Champions League sponsorship.
OUR SOLUTION
In order to bring to life the “Engineers of Excitement” football proposition for Nissan we rolled out a Nissan Knockout tournament. A Nissan Qashqai car converted into a football table created a disruptive centrepiece. We used the main prize of a trip to the Champions League Final to encourage test drives of the Nissan Qashqai.
RESULTS
