OUR SOLUTION
With our knowledge and expertise in both the digital and social media space, we generate content strategies by utilising a brand’s key messaging to targeted audiences ensuring that online engagement is meaningful and measurable with the right people, in the right place, at the right time. Utilising our market insights, our new social media division has excelled, delivering impactful holistic campaigns with top South African brands.
At Openfield we offer an extensive range of services in the digital and content spaces including:
- Digital Strategy
- Bespoke Content Creation
- Below the line campaigns
- Social Media solutions
Openfield Marketing’s experience in the digital content and social media space spans sponsorship properties, sporting and lifestyle events and brand expansion, including:
- Vodacom’s niche social media communities, curated for soccer and rugby loving audiences,
- Content creation around Castle Lager’s national teams’ sponsorship, storytelling and brand building
- On event video packages, social media and behind the scenes narrative from the Gary Player Invitational events in South Africa, United States and United Kingdom
- Building brand and product awareness of South African wine, Nederburg with Phil Liggett and the Tour de France
- Through the line campaign development, including TVC for Ithuba National Lottery’s Sportstake13 FIFA World Cup campaign, Be Inja Ye Game
- Event and influencer leveraging as for the Vodacom Red Father and Son Sleepout
- Ad Hoc Content creation to address the zeitgeist of the country (and in this case the world), Vodacom Sponsorship is Tackling the Curve together