Vodacom boasts an impressive array of sponsorship properties. They use the acquired rights to create unique money-can’t-buy experiences to reward and connect meaningfully with their high value Red clients. Research indicates Vodacom high value clients have a declining emotional connection with the brand. The Red Rewards programme gives us the opportunity to improve these emotional connections.
Our Role
Sponsorship strategy and management, public relations, hospitality management, influencer marketing, creating brand experiences through various activations over the duration of the sponsorship, assisting on the digital strategy and providing input into all social media amplification.
Our Solution
Life in the fast lane shifted into overdrive as Vodacom Red brought customers once-in-a-lifetime opportunity to climb into the seat of a Ferrari 360 Challenge and push it into the red at the #RedTrackDay at the iconic Kyalami Grand Prix Circuit on the 16th of May 2019. This exclusive offer for Vodacom Red customers saw them experiencing the day as racing royalty, where they lived the life of a Formula 1 star and mixed with the stars of sport and the entertainment world.
Results
- 200% increase in new registrations from 2018 applications
- Audience reach of over 24 million
- Total Vodacom media coverage of R5 260 382
- 24 325 797 Broadcast viewership
- 94% overall event experience rating